The Importance of a Good Typeface

There is nothing worse than a poorly chosen typeface; it can easily ruin a presentation, brochure, or poster. Even just the shape of the serifs can change the feel of your business card from professional and sleek to wacky and tacky. That is why graphic designers, or anyone who has spent time working with and appreciating fonts, will automatically cringe when shown “Myriad Pro” or dare I say it “Comic Sans.”

Typefaces are just as important as the mission statements businesses use to portray themselves, it is a subtle but impactful art form. Partnering itself with your logo, the typeface featured on your website is the second impression that you’re giving off, so make it count. The designers at iST Digital all have a passion for typography so count yourselves in good hands, but for those of you browsers, listen up. When choosing the typeface you’re going to be branding yourself with keep in mind less is more. Don’t play with every dingbat you can find and unless you’re in charge of a company that sells balloons you might want to avoid balloon letters, or Curlz MT. You want to find a font that suits your business, spend time searching for the look you want, and don’t just use Times New Roman. Find a font with a personality to match yours while being readable. Most importantly is has to be able to sell your brand.

There are so many beautiful options to choose from, it would be a waste to just jump to the first thing you see in Microsoft Word. We have our own library of fonts to choose from to help brand your image. Take some time to find your business’ perfect match. Don’t let a lazy choice ruin your business, let us help you find your perfect typeface.