Creating content for social media

Social media is one of the most useful tools you can use when it comes to gaining and engaging with new and existing with customers and clients. However, it can be a challenge thinking of topics to post about to keep your social media fresh, exciting and interactive with your viewers. iST Digital has come up with a few tips and tricks to help you get those numbers improving.

1. Understanding your audience

Before coming up with creative topics for your social media posts, you need to sit down and figure out who is looking at your social media. Who are they? Are they students, males/females, travellers, or business owners? Once you have figured this out, it will be smooth sailing soon after.

2. Provide something useful

No matter who you are, everyone loves getting tips that help them out for free. So going off of your business, work out exactly what your clients want and find out how to offer something helpful for them.

3. Engage with everyone

People love interaction. Especially from companies or big names. So when you do receive comments, feedback, reviews or shares on your social media posts, be sure to tag them and interact with the customer.

With this being said, make content that is engaging. Don’t solely focus on the piece you are about to post. Be sure to think about the discussion it will encourage and whether or not it will impose questions. Will the viewers want to comment on it?

One thing to keep note of, the more comments from people you get, the more people you will get to see your content you publish.

4. Make it visually appealing

Nothing is worse than seeing a great bit of information that could be extremely helpful or interesting go to waste with no viewers or interaction because there wasn’t a great striking image to go with it. Vibrant colours or striking photography helps create the attention you want for people to read your posts!

5. Hashtag away

To keep things simple, remember this sentence: HASHTAGS MAKE YOU POPULAR! The more you use popular tags, and tags relevant to your post, the more exposure it will gain.

6. Trust the experts

If you simply just cannot create content for your company’s social medias then we would suggest getting iST Digital to help you out. We can create content that is striking, attention grabbing and most of all, important. So if you do need any assistance with content, feel free to give us a call on (08) 9443 2221, and we can help make your online growth thrive!