Search Engine Optimisation - SEO
No smoke and mirrors, just transparent reporting and measurable results. All you really want from a Perth-based SEO company.
SEO gets a bad rap and it’s not just Perth agencies. For too long, SEO has been more ‘snake oil’ than anything of real substance.
But we’re here to change all that. As a Perth-based SEO company, we believe in building trust through honest answers and transparent reporting.
With so many businesses vying for attention on the web these days, it’s essential for your website to stand out from your competition not just by looking pretty but by being ranked on Google’s search results.
Have no clue where to start? Don’t stress, we’ve got this covered. Our local team of SEO gurus have over 15 years of experience optimising the websites of Perth businesses, so we understand exactly what it takes to drive relevant, local traffic to your site.
Using keyword analysis, analytics, competitor research, onsite optimisation and link building, we make sure your website is optimised to appear high in Google's search results.
Our mission is to provide an SEO service that's free of magic tricks and with our transparent reporting, you'll always know what we're up to and how you're performing.
If you’re looking for a Perth-based SEO company you can trust to provide honest answers, measurable results and transparent reporting, give us a call. We’d be happy to show you what great SEO looks like.
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Our Capabilities
We're not magicians so we have no problem revealing our secrets. Any new changes, data findings, or questions you have will always be addressed stress-free.
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On-site Optimisation
Making sure Google knows what you’re all about
The SEO strategies we use can be broadly defined in two categories: On-site and Off-site optimisation. With the work we do on your website, laying the foundations for rankings success once the off-site techniques are applied.
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Keyword Research
Before launching into any Search Engine Optimisation (SEO), we make sure we’re on target by conducting research to find the most relevant and effective keywords within your industry and match them up with the right pages on your website.
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Website Architecture
Our team of digital specialists go through your website making sure that all pages can be indexed and are meant for the public that can be easily picked up by the search engines. We want nothing holding you back.
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Site Structure
Google uses structure to determine importance and relevance of website content. When we build a site, our focus is on how we can lay a solid foundation that Google will notice, rather than coming back to it later when it’s too late.
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Off-site Optimisation
Showing off some digital street cred.
Google wants to know that you’re an authority in your industry: a thought-leader that’s distributing helpful and engaging content. These are some of the factors Google looks at when determining just how important your content is.
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Link Building
Links are the roads between sites and how Google determines what sites are trustworthy. Our white-hat link building efforts aim to build credibility through quality links and relevant citations from industry leaders.
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Effective Content Marketing
Offering valuable content not only helps build credibility, it also presents opportunities for quality websites to link back to you giving you authority.
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Social Signals
The traffic generated from content shared on a website blog, article, press release or Social Media is a strong indicator of how valuable your website content is. These signals show Google how much value your content adds to your audience giving you credibility.
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Centro Estates
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Usability
Recently Google has moved away from a keyword-centric algorithims to now placing a far greater emphasis on user experience.
Your customers can come in any shape or size, and any scale of ability, so making sure your website treats everyone's ability to access it equitably is important to your business, your customers, and google's ranking system.
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Speed Optimised
If a site doesn’t load quickly, your customers won’t be sticking around. Keeping your site quick and easy to access whilst still being creative and engaging is tough, luckily we’ve had over 12 years experience in doing just that.
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Mobile Optimised
With Google’s most recent update, they've placed huge importance on mobile-friendliness. Fortunately, our entire philosophy is mobile first. It may sound crazy but give us a call, we’d be happy to explain.
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Understand What Others Want
Understand what your audience wants and find opportunities to grow. This includes conducting A/B split testing (learnability), surveys, conversion funnels and having clarity so users can have a positive user experience.
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Adwords
No more pay to play.
Only pay for advertising when it works with Google AdWords. This system puts you at the top of the search results, but without a clear plan for keywords, phrasing and bidding strategies, things can get expensive, quickly.
Got a project on the cards? We’d love to hear about it.
Schedule a time to discuss